Easy Google Customer Reviews (EGCR) provides a code-free integration between your Shopify store and the Google Customer Reviews program.
When you participate in Google Customer Reviews program, Google uses survey responses from your customers to help determine a store rating for your site. Your 1 to 5 star store rating will show on Search ads and Shopping ads.
If you enable the Google Store Widget within our app, Google will automatically display one of the following widget variants based on your store, based on your store’s current eligibility and available data:
Top quality store widget
Store rating widget
Store quality widget
What you'll need
Before you begin, make sure you have the following:
A Google Merchant Center account with the Google Customer Reviews add-on enabled. If you don't have an account yet, you can create one for free. If you have an account but haven't enabled the add-on, see Enabling Google Customer Reviews in Google Merchant Center.
Your Google Merchant Center ID — a numeric ID that identifies your account. See Finding your Google Merchant Center ID for help locating it.
Access to your Shopify store's admin area.
Setup overview
Getting the app up and running involves four steps:
Enable Google Customer Reviews in your Google Merchant Center
Make sure the Google Customer Reviews add-on is activated in your Google Merchant Center account and you've signed the program agreement.
See Enabling Google Customer Reviews in Google Merchant Center.
Enter your Merchant ID
Open the easy Google Customer Reviews app in your Shopify admin and add your Google Merchant Center ID on the welcome screen. This is the only required field to get started.
Add the checkout block
Add the Easy Google Customer Reviews block to your Thank You page and Order Status page in the Shopify checkout editor. This is how customers see the opt-in prompt after a purchase.
See Adding the checkout app block for a step-by-step guide.
Enable the Store Widget (optional) — If you'd like to display Google's store widget on your storefront, enable it through the Shopify Theme Editor.
See Enabling the Google Store Widget.
What happens after setup
Once everything is in place, customers who complete a purchase will see a prompt asking if they'd like to opt in to the Google Customer Reviews survey. If they click Yes, they'll be taken to a page where Google's survey opt-in is displayed. For a full explanation of why this two-step process is necessary, see How the survey opt-in works.
Google will then email opted-in customers a short survey after their estimated delivery date has passed. The results feed into your Google Seller Rating and are visible in your Google Merchant Center dashboard.
It typically takes 3 to 5 days before you start seeing activity in your Google Merchant Center charts.
Important: domain matching
Make sure the domain specified in your Google Merchant Center account matches your Shopify store's primary domain exactly. If your Shopify primary domain includes www., your Merchant Center domain must also include www. and vice versa.
A mismatch will prevent the survey opt-in from appearing.
Need help?
If you have any questions during setup, please just get in touch with us using the messenger widget and one of the team will be happy to help.