After a customer completes their purchase, our checkout app block appears on the Thank You page and Order Status page, asking if they would be willing to opt in to the Google Customer Reviews survey. If they click Yes, they're taken to the survey opt-in page (app proxy page).

For many stores, that's all you need. But if you'd like to reach customers beyond the post-purchase experience, our app can also generate a unique direct link to the opt-in page for any order, ready to drop into any email that you send.

Our app can generate a unique direct link for any order that takes the customer straight to the Google Customer Reviews opt-in page on your store. This link can be placed in any email you send, giving you full control over when and how you ask customers to opt in.

The checkout app block works well, but it relies on the customer noticing and responding to the prompt during the post-purchase experience. A direct link opens up additional opportunities to reach customers at a time when they may be more willing to opt-in.

Here are some of the key benefits:

Instead of asking for the customer to opt-in to a survey immediately after purchase, you can send the opt-in link once the order has been delivered and the customer has had time to form an opinion. This often leads to higher-quality engagement.

The link can be dropped into any email you already send to customers, whether that's a Shopify notification email, a Klaviyo post-purchase flow, an Omnisend campaign, or any other email platform. It works anywhere you can include a link and have access to the customer's unique Shopify Order ID.

You can add the link to Shopify's built-in email notifications, such as the Shipping Confirmation or Delivery Confirmation templates. This means every customer automatically receives an invitation to opt in to the Google Customer Reviews survey without you needing to send a separate email.

If you use Klaviyo, Omnisend, Drip, Mailchimp, or any other email marketing platform, you can include the link in your post-purchase email sequences. This is particularly useful if you already have a "How was your order?" or shipping notification. You can add the Google Customer Reviews opt-in alongside it.

If you take orders through a third-party checkout, a headless storefront, or any other system that creates orders in Shopify, the direct link still works. As long as the order exists in Shopify, a link can be generated for it.

Adding the link to your emails doesn't require any changes to your Shopify theme or checkout configuration. It's simply a URL that you include in your email content.

Each link is unique to a specific store and order. When a customer clicks it, they're taken to the app proxy page on your store's domain, where the Google Customer Reviews opt-in pop-up is displayed automatically. The page pulls the order details; including the customer's email, delivery country, and estimated delivery date; and passes them to Google, just as it would if the customer had opted in via the checkout app block.

The experience for the customer is exactly the same as if they had clicked "Yes" on the Thank You page. They see the same opt-in page, the same Google popup, and the same confirmation.

Yes. The direct link and the checkout app block work independently of each other. You can use both at the same time to give customers multiple opportunities to opt in, once during checkout and again via a follow-up email.

If a customer has already opted in via the checkout flow, clicking the email link will simply show them the opt-in page again. Google handles deduplication on their side, so there's no risk of a customer receiving the survey twice.

We generate the direct link details for your store including the unique identifier and the URL structure you'll need. We'll also provide an example snippet to show you how the link can be used in your Shopify email notification templates or your email marketing platform.

To get started, just get in touch with us via the support chat inside the app to request your URL structure. When getting in touch, please let us know which email platform or Shopify notification template you'd like to add the link to.

We'll send you everything you need, along with instructions for adding it to your emails.

If you'd like to start using direct links to the Google Customer Reviews opt-in, get in touch via the support chat inside the app and we'll get you set up.